Ernest Dichter and Motivation Research

Ernest Dichter and Motivation Research by Stefan Schwarzkopf & Rainer Gries

By: Stefan Schwarzkopf & Rainer Gries

$255.99
 
 
ISBN
9780230537996
Date Released
Binding
Hardcover
Pages
293
Dimensions
147 x 229 x 20mm

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Description
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"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
ISBN:
9780230537996
Publication Date:
28 / 09 / 2010
Pages:
293
Dimensions:
147 x 229 x 20mm

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