Essentials of Global Marketing

Essentials of Global Marketing by Svend Hollensen
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$289.99
 
 


ISBN
9780273756545
Date Released
Binding
Paperback
Pages
524
Dimensions
191 x 261 x 20mm

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Description
Information
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
ISBN:
9780273756545
Publication Date:
04 / 12 / 2012
Pages:
524
Dimensions:
191 x 261 x 20mm

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