Essentials of Global Marketing

Essentials of Global Marketing by Svend Hollensen
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$289.99
 
 


ISBN
9780273756545
Date Released
Binding
Paperback
Pages
524
Dimensions
191 x 261 x 20mm

Only available to order
Estimated 10 - 14 business days until dispatch

If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia

Other Titles by Svend Hollensen

Description
Information
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
ISBN:
9780273756545
Publication Date:
04 / 12 / 2012
Pages:
524
Dimensions:
191 x 261 x 20mm

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