Essentials of Global Marketing

Essentials of Global Marketing by Svend Hollensen
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ISBN
9780273756576
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Binding
eBook
 
 

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
ISBN:
9780273756576
Publication Date:
12 / 10 / 2012

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