Essentials of Marketing

Essentials of Marketing by Jim Blythe
$226.04
 
 
ISBN
9780273757726
Date Released
Binding
eBook
 
 

Out Of Print

Other Titles by Jim Blythe

Paperback
$302.99
Only available to order.
Description
Information
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: traditional marketing techniques and theories, the practical and tactical decision-making processes involved in marketing, up-to-date topics such as corporate social responsibility, social media and ethics.The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
ISBN:
9780273757726
Publication Date:
12 / 10 / 2012

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