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    Essentials of Marketing

    By: Jim Blythe

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    Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: traditional marketing techniques and theories, the practical and tactical decision-making processes involved in marketing, up-to-date topics such as corporate social responsibility, social media and ethics.The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

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