Ethics in Marketing and Communications

By: Mary M. Mckinley

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$255.99
 
 
ISBN
9780230358553
Date Released
Binding
Hardcover
Pages
130
Dimensions
148 x 229 x 13mm

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Description
Information
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
ISBN:
9780230358553
Publication Date:
15 / 01 / 2012
Pages:
130
Dimensions:
148 x 229 x 13mm

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