• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    Events Feasibility and Development

    By: William O'Toole

    QTY
    -+
    $57.99
     
     
    ISBN
    9780080940595
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as: The process of creating a feasibility study Events forecasting models and cost/benefit analysis Types of events (exhibitions, sports, festivals) and their benefits and returns Project management tools for measuring return on investment Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources. Presents tools, techniques and arguments for justifying expenditure on event and festivalsGuides the reader through the project management process moulding existing models of cost benefit analysis for the events industryInternational case study material is used throughout to add practical insight and support theory

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444