F-Commerce Handbook

By: Paul Chaney, Paul Marsden

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ISBN
9780071803243
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The 10 Secrets to Selling on the World’s #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

Capitalize on impulse purchasing

Get customers emotionally involved with your product

Use social media as an “experience delivery mechanism”

Create powerful social incentives

Make customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”
ISBN:
9780071803243
Publication Date:
11 / 05 / 2012

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