Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

By: Andrea Kates

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9780071778541
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Combat flat sales, capture new markets, and drive innovation using the Business Genome approach

The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.

In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.

Andrea Kates created the Business Genome process to synthesize the insights she acquired during fifteen years as founding principal with SUMA Partners, a consulting firm specializing in innovative approaches to business growth.
ISBN:
9780071778541
Publication Date:
08 / 11 / 2011

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