Franchising Globally

By: Ilan Alon

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ISBN
9780230238282
Date Released
Binding
Hardcover
Pages
253
Dimensions
147 x 216 x 20mm

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Description
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"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.
ISBN:
9780230238282
Publication Date:
15 / 05 / 2010
Pages:
253
Dimensions:
147 x 216 x 20mm

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