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    Fundamentals of Selling

    By: Charles M. Futrell

    $441.99
     
     
    ISBN
    9780073381121
    Date Released
    Binding
    Hardcover
    Pages
    648
     

    Out of Print

    Description
    "Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today's business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "--

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