Gear Up - Test Your Business Model Potential and Plan Your Path to Success

Gear Up - Test Your Business Model Potential and  Plan Your Path to Success by Lena Ramfelt & Jonas Kjellberg & Tom Kosnik

01 / 08 / 2014
240 x 188 x 16mm

Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.

Gear Up offers:
- A step by step guide to help you build a foundation for your business opportunity

- Solid business framework formulated from entrepreneurs, academics and real life experience

- A highly practical workbook with visual, full-colour design and compelling layout

Gear Up also comes with educators' support materials available at

- PowerPoint presentations with teaching notes
- Online course materials
- Course Schedule
- Evaluation Forms
- Certificate for students who complete the course

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