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    Global Brand Integrity Management

    By: Richard Post

    QTY
    -+
    $65.00
     
     
    ISBN
    9780071494441
    Date Released
    Binding
    Paperback
    Pages
    227
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Does your management strategy protect your brand?

    Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success.

    Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.

    Among the tools for developing and maintaining your program:

    Questions CEOs should ask their executives about product integrity
    Methods for capturing the attention of employees and measuring their performance
    Risk profiles for key assets developed at each stage of a product's life cycle
    Best practices for cost-effective, day-to-day management of a brand or product
    International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product

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