Global Corporate Brand Book

Global Corporate Brand Book by M. Morley

By: M. Morley

QTY
-+
$57.99
 
 
ISBN
9780230239456
Date Released
Binding
eBook
 
 

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Description
Information
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
ISBN:
9780230239456
Publication Date:
12 / 01 / 2016

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