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    Global Corporate Brand Book

    By: M. Morley

    QTY
    -+
    $55.99
     
     
    ISBN
    9780230239456
    Date Released
    Binding
    eBook
     
     

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    Description
    The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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