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    Global Marketing Management

    By: Kiefer Lee & Steve Carter

    $234.99
     
     
    ISBN
    9780199239429
    Date Released
    Binding
    Paperback
    Pages
    565
     

    Out of Print

    Description
    Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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