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    Global Marketing Management

    By: Kiefer Lee & Steve Carter

    QTY
    -+
    $272.99
     
     
    ISBN
    9780199609703
    Date Released
    Binding
    Paperback
    Pages
    578
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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