Global Marketing Management

Global Marketing Management by Kiefer Lee & Steve Carter

By: Kiefer Lee & Steve Carter

$234.99
 
 
ISBN
9780199239429
Date Released
Binding
Paperback
Pages
565
Dimensions
204 x 267 x 26mm

Out Of Print

Description
Information
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
ISBN:
9780199239429
Publication Date:
25 / 05 / 2009
Pages:
565
Dimensions:
204 x 267 x 26mm

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