Global Marketing Management

Global Marketing Management by Kiefer Lee & Steve Carter

By: Kiefer Lee & Steve Carter

QTY
-+
$272.99
 
 
ISBN
9780199609703
Date Released
Binding
Paperback
Pages
578
Dimensions
153 x 254 x 26mm

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Description
Information
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
ISBN:
9780199609703
Publication Date:
23 / 05 / 2012
Pages:
578
Dimensions:
153 x 254 x 26mm

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