Global Search Engine Marketing: Getting Better International Search Engine results

Global Search Engine Marketing: Getting Better International Search Engine results by Anne F & Hauksson Kristjan Mar Kennedy
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ISBN
9780789747884
Date Released
Binding
Paperback
Pages
320
 
Out Of Print

Other Titles by Anne F & Hauksson Kristjan Mar Kennedy

Description
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The only guide to global search engine marketing that targets both English-speaking and non-English speaking audiences

* An indispensable resource for companies of all types and sizes that operate internationally.
* Proven solutions for the unexpected challenges, customs, and technical and legal issues associated with marketing online to customers who don't speak English and live outside North America.
* Covers global pay-per-click, SEO, social media, mobile apps, multilingual web analytics, and more

For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges. Now, for the first time, there's a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing , two leading experts bring together proven solutions to all the issues marketers will encounter - from culture and communication to technology and law.
ISBN:
9780789747884
Publication Date:
02 / 05 / 2011
Pages:
320

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