Handbook of Hospitality Marketing Management

By: Unknown

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-+
$114.99
 
 
ISBN
9780080569437
Date Released
Binding
eBook
 
 

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Description
Information
Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitalitymarketing research by specifc topics.The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners.* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles* Essentials of the hospitality marketing mix such as branding, advertising and business performance* Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing* Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel* Special marketing topics such as internal marketing and casino marketing
ISBN:
9780080569437
Publication Date:
03 / 06 / 2008

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