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    High Visibility, Third Edition

    By: Martin Stoller, Philip Kotler

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    ISBN
    9780071483131
    Date Released
    Binding
    eBook
     
     

    Out of Print

    Description
    The classic guide to personal and public image making--now updated for the digital age

    The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

    "High Visibility brilliantly captures the how, why, and what of the celebrity-building process."

    --Al Reis, bestselling author of Positioning and Marketing Warfare

    "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."

    --Peter Carlson, Washington Post

    Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

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