How to Brand Nations, Cities and Destinations

By: S. Rainisto

QTY
-+
$56.99
 
 
ISBN
9780230584594
Date Released
Binding
eBook
 
 

Instant Download

Hardcover
$150.99
Only available to order.
Description
Information
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
ISBN:
9780230584594
Publication Date:
14 / 12 / 2008

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