I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World

I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World by James Geary
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ISBN
9780061710292
Date Released
Binding
Paperback
Pages
320
Dimensions
203 x 135mm

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From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.
ISBN:
9780061710292
Publication Date:
02 / 04 / 2012
Pages:
320
Dimensions:
203 x 135mm

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