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    Identifying Hidden Needs

    By: Dr Ursula Koners, Fred Lemke

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    -+
    $79.21
     
     
    ISBN
    9780230300897
    Date Released
    Binding
    eBook
     
     

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    Description
    Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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