Identifying Hidden Needs

Identifying Hidden Needs by Dr Ursula Koners, Fred Lemke
$79.21
 
 
ISBN
9780230300897
Date Released
Binding
eBook
 
 

Out Of Print

Other Titles by Dr Ursula Koners, Fred Lemke

Description
Information
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
ISBN:
9780230300897
Publication Date:
06 / 10 / 2010

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