This volume examines the powerful ways in which identity can be shaped by rock music. Through the music, imagery and discourse surrounding one of the most innovative and commercially successful rock bands ever, Susan Fast probes such issues as constructions of gender and sexuality, the creation of myth and the use of ritual, the appropriation of Eastern musics and the blues, the physicality of the music, and the use of the body in performance. The band's influence is examined through socially-situated musical analysis, as well as an ethnographic study of Led Zeppelin fans. Fast draws on academic and journalistic writing as well as a new interview with band member John Paul Jones. Specific pieces examined include "Dazed and Confused," "Kashmir," "Stairway to Heaven," and "Whole Lotta Love."