By: Chris Ludlow

QTY
-+
$92.99
 
 
ISBN
9780230513297
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
ISBN:
9780230513297
Publication Date:
22 / 10 / 2002

You might also like