Influence explains how‚ when‚ and why people say "yes" -- and how to apply that understanding to your interactions with others in every setting. Dr. Cialdini has been at the forefront of the rapidly expanding field of inquiry devoted to discovering the principles that determine beliefs‚ create attitudes‚ and move people to agreement and action. In this book‚ he reveals the process that causes humans to change.
You'll learn the six powerful psychological secrets behind our powerful impulse to comply‚ how skilled persuaders can use them without detection‚ how to defend yourself against them--and how to put these secrets to work in your own behalf:
Commitment and consistency
This book has been used for years by people in all walks of life and business. These principles have moved people toward profound personal change and been the driving force behind business success.