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    Innovation and Dynamics in Japanese Retailing

    By: H. Meyer-Ohle

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    -+
    $95.99
     
     
    ISBN
    9780230510654
    Date Released
    Binding
    eBook
     
     

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    Description
    Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

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