By: Charlie Shepherd

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-+
$68.99
 
 
ISBN
9780273746058
Date Released
Binding
eBook
 
 

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Description
Information
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by innovation, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
ISBN:
9780273746058
Publication Date:
02 / 11 / 2012

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