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    Inside the Multinationals 25th Anniversary Edition

    By: A. Rugman

    QTY
    -+
    $122.99
     
     
    ISBN
    9780230625167
    Date Released
    Binding
    eBook
     
     

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    Description
    The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.

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