Get the good word out about your business!
When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:
Identify and reach your target market
Use the media to your advantage
Attract influential special interest groups
Design eye-catching materials that help you stand out and get noticed
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