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    International Marketing Strategy

    By: T. C. Melewar & Suraksha Gupta

    QTY
    -+
    $176.99
     
     
    ISBN
    9780230580244
    Date Released
    Binding
    Paperback
    Pages
    303
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    "Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--

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