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    International Place Branding Yearbook 2010

    By: Frank Go, Robert Govers

    QTY
    -+
    $72.79
     
     
    ISBN
    9780230298095
    Date Released
    Binding
    eBook
     
     

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    Description
    The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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