International Place Branding Yearbook 2010

By: Frank Go, Robert Govers

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-+
$72.79
 
 
ISBN
9780230298095
Date Released
Binding
eBook
 
 

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Description
Information
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
ISBN:
9780230298095
Publication Date:
27 / 10 / 2010

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