To change the results an organization achieves, you have to change the mental maps that guide stakeholders.
Individual behaviour follows the mental maps that people carry in their heads. Until you change the maps, behaviour remains fixed in it previous direction.
The new edition focuses more on the challenges of leading change in an ever globalizing environment.
Includes both strategies and tools that leaders can implement immediately.
- Publication Date:
- 01 / 04 / 2008