Jack Trout on Strategy

Jack Trout on Strategy by Jack Trout
$31.99
 
 
ISBN
9780071437943
Date Released
Binding
Hardcover
 
Dimensions
134 x 204 x 20mm

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Description
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The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.
ISBN:
9780071437943
Publication Date:
01 / 03 / 2004
Dimensions:
134 x 204 x 20mm

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