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    Jack Trout on Strategy

    By: Jack Trout

    $31.99
     
     
    ISBN
    9780071437943
    Date Released
    Binding
    Hardcover
     
     

    Out of Print

    Description
    The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.

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