Jack Trout on Strategy

Jack Trout on Strategy by Jack Trout

By: Jack Trout

QTY
-+
$24.99
RRP: $28.99
Save $4.00
ISBN
9780071447287
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

Is an ideal introduction to the thinking of one of the century's most influential marketing innovators

Explores Trout's major themes, including survival, perception, differentiation, and more

Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
ISBN:
9780071447287
Publication Date:
20 / 03 / 2015

You might also like