• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    Jack Trout on Strategy

    By: Jack Trout

    QTY
    -+
    $25.99
    RRP: $29.99
    Save $4.00
    ISBN
    9780071447287
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

    With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

    Trout on Strategy:

    Is an ideal introduction to the thinking of one of the century's most influential marketing innovators

    Explores Trout's major themes, including survival, perception, differentiation, and more

    Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444