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    Japan - A Modern Retail Superpower

    By: R. Larke

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    -+
    $162.99
     
     
    ISBN
    9780230511408
    Date Released
    Binding
    eBook
     
     

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    Description
    Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

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