The Japanese economy has shown paradoxical changes. Its successes in forming a company-centred society generated the long downturn toward zero-growth capitalism. Successful spread of information technologies resulted in deterioration of economic life among working people and a wide fall in birth rate. At the zenith of the Japanese model of company system, a huge bubble swelled, so as to prepare a prolonged depression throughout the 1990s. Neoliberalism with spiral reversal of capitalist development toward more competitive markets rather promoted difficulties among people. A lucid reconsideration of neoliberalism through concrete Japanese experiences.