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    By: Anne Sutherland, Beth Thompson

    QTY
    -+
    $41.99
    RRP: $49.99
    Save $8.00
    ISBN
    9780071436175
    Date Released
    Binding
    eBook
     
     

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    Description
    Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

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