By: Anne Sutherland, Beth Thompson

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$42.99
RRP: $49.99
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ISBN
9780071436175
Date Released
Binding
eBook
 
 

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Description
Information
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
ISBN:
9780071436175
Publication Date:
22 / 08 / 2003

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