Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

Killing Giants: 10 Strategies To Topple The Goliath In Your Industry by Stephen Denny

By: Stephen Denny

$29.95
 
 
ISBN
9780241953686
Date Released
Binding
Paperback
Pages
256
Dimensions
232 x 152mm

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$16.99
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Description
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Do you compete every day against a giant?
A 'Goliath brand' with more money, people and resources than you will ever have?

Would you like to learn how to out-manoeuvre them?

Killing Giants is The Art of War for a new era. Marketing expert Stephen Denny shows how any brand can challenge its largest competitor and not only survive, but thrive.

No matter how large your resources, Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. From 'winning in the last inch' to fighting unfairly, Killing Giants is a must read for every one in business facing a bigger rival.
ISBN:
9780241953686
Publication Date:
01 / 07 / 2011
Pages:
256
Dimensions:
232 x 152mm

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