How do you develop products that people will actually use and buy? Customer development research is a method for learning how your customers behave, what problems they need to solve, and what frustrates and delights them.
Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the "ah-ha!" moments that inspire truly great products. This book will serve as an intensely practical guide to customer development that will get you talking and discovering valuable insights within days.