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    Levels of Corporate Globalization

    By: P. Kuchinka

    QTY
    -+
    $95.99
     
     
    ISBN
    9780230511316
    Date Released
    Binding
    eBook
     
     

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    Description
    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

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