Levels of Corporate Globalization

By: P. Kuchinka

QTY
-+
$93.99
 
 
ISBN
9780230511316
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
ISBN:
9780230511316
Publication Date:
30 / 04 / 2004

You might also like



Accepted Payments

Need help? Call us on (07) 3291 7444