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    By: Uche Okonkwo

    QTY
    -+
    $58.99
     
     
    ISBN
    9780230248335
    Date Released
    Binding
    eBook
     
     

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    Description
    This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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