By: Uche Okonkwo

QTY
-+
$62.99
 
 
ISBN
9780230248335
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
ISBN:
9780230248335
Publication Date:
26 / 02 / 2010

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