Quite simply, this book will help you make more money, improve your customer relationships and save you a significant amount of time. Even better, it shows you how to do this using three ingredients you already have at your fingertips:
1. Your customer information
2. Your computer software
3. Your clever thinking
Make Your Database Your Goldmine is a practical how-to guide packed with real-life examples. Written in plain language and featuring helpful and easy-to-follow screenshots, it:
* offers strategies to enhance your existing data collection and usage,
* gives fabulous tips to save hours – even days – working with the information,
* shows how to get exactly what you want and use it for marketing, customer service or reporting initiatives.