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    Make Your Database Your Goldmine

    By: Debbie Mayo-Smith

    Date Released

    Out of Print

    Quite simply, this book will help you make more money, improve your customer relationships and save you a significant amount of time. Even better, it shows you how to do this using three ingredients you already have at your fingertips:

    1. Your customer information
    2. Your computer software
    3. Your clever thinking

    Make Your Database Your Goldmine is a practical how-to guide packed with real-life examples. Written in plain language and featuring helpful and easy-to-follow screenshots, it:

    * offers strategies to enhance your existing data collection and usage,
    * gives fabulous tips to save hours – even days – working with the information,
    * shows how to get exactly what you want and use it for marketing, customer service or reporting initiatives.

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