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    Management and Marketing of Services

    By: Angela Cottam

    QTY
    -+
    $64.99
     
     
    ISBN
    9780080938691
    Date Released
    Binding
    eBook
     
     

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    Description
    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text

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