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    Manager's Guide to Crisis Management

    By: Jonathan Bernstein

    RRP: $29.99
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    Lead your Organization through any business crisis—and emerge stronger than ever

    Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization.

    Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including:

    Planning for and training staff in crisis management

    Anticipating and preventing crises before they occur

    Managing the company’s online reputation

    Addressing crises that affect multicultural stakeholders

    Creating effective crisis-related messaging

    Knowing when to bring in a specialist

    About the Briefcase Books series:

    Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

    Key Terms: Clear definitions of key terms and concepts

    Smart Managing: Tactics and strategies for managing crises

    Tricks of the Trade: Tips for executing the tactics in the book

    Mistake Proofing: Practical advice for minimizing the possibility of error

    Caution: Warning signs for when things are about to go wrong

    For Example: Examples of successful crisis management

    Tools: Specific planning procedures, tactics, and hands-on techniques

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