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    Managers Guide to Marketing, Advertising, and Publicity

    By: Barry Callen

    QTY
    -+
    $31.99
     
     
    ISBN
    9780071627962
    Date Released
    Binding
    Paperback
    Pages
    250
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Outlines a comprehensive and concise overview of how to develop effective marketing, advertising, and publicity campaigns, offering coverage of how to brand and position products by following a series of twelve specific principles. Original.

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