Managers Guide to Marketing, Advertising, and Publicity

Managers Guide to Marketing, Advertising, and Publicity by Barry Callen

By: Barry Callen

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ISBN
9780071713467
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eBook
 
 

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Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

The 14 principles of marketing communications strategy

Common marketing mistakes to avoid

Techniques for creating powerful marketing messages

The many choices for delivering your marketing message

How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

Clear definitions of key terms, concepts, and jargon

Tactics and strategies for overseeing marketing initiatives

Insider tips for getting the most out of marketing, advertising, and publicity

Practical advice for creating effective campaigns

Warning signs when preparing for and undertaking marketing initiatives

Stories and insights from the experiences of others

Specific marketing procedures, tactics, and hands-on techniques
ISBN:
9780071713467
Publication Date:
17 / 08 / 2009

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