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    Managers Guide to Marketing, Advertising, and Publicity

    By: Barry Callen

    RRP: $29.99
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    Proven strategies that make sure your marketing message stands out from the rest

    The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

    Manager’s Guide to Marketing, Advertising, and Publicity explains

    The 14 principles of marketing communications strategy

    Common marketing mistakes to avoid

    Techniques for creating powerful marketing messages

    The many choices for delivering your marketing message

    How to take full advantage of digital platforms

    Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

    Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

    Clear definitions of key terms, concepts, and jargon

    Tactics and strategies for overseeing marketing initiatives

    Insider tips for getting the most out of marketing, advertising, and publicity

    Practical advice for creating effective campaigns

    Warning signs when preparing for and undertaking marketing initiatives

    Stories and insights from the experiences of others

    Specific marketing procedures, tactics, and hands-on techniques

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