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    Manager's Guide to Social Media

    By: Scott Klososky

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    -+
    $21.99
    RRP: $24.99
    Save $3.00
    ISBN
    9780071761536
    Date Released
    Binding
    eBook
     
     

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    Description
    JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!

    Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.

    Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:

    Manage your company’s online reputation

    Set internal policies on the proper use of social media

    Build "rivers" of information to outsmart the competition

    Implement social tools internally to support virtual teams

    Forecast the next trends in social media

    Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

    Key Terms: Clear definitions of concepts and jargon

    Smart Managing: Tactics and strategies for managing social media in the workplace

    Tricks of the Trade: Insider tips for getting the most out of social media

    Mistake Proofing: Common pitfalls and how to avoid them

    Caution: Warning signs to keep an eye out for

    For Example: Stories and insights from the front lines of social media management

    Tools: Specific procedures, tactics, and hands-on techniques

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