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    Managing customer relationships on the Internet

    By: Unknown

    $0.00
     
     
    ISBN
    9780080479071
    Date Released
    Binding
    eBook
     
     

    Out of Print

    Description
    One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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